Background
The Content Marketing Institute named Christoph to its Top 100 list, and the Internet Marketing Association made him its Internet Marketer of the Year in 2015. He founded the Authentic Storytelling Project, a body of work about brands that publish like newsrooms rather than like ad agencies. He also hosts a podcast on content and marketing technology.
What He Covers on native-ads.io
Christoph compares the best native ad networks for buyers who need a platform or a DSP: AdsCompass, MGID, Taboola, Outbrain and StackAdapt. His pages state entry budgets, billing rules and bid tools from each platform's own documents. Every figure carries the date he read it, and the review methodology lists the properties he compares. On native-ads.net he covers native ads as a format, from the IAB types to disclosure rules.
Why Native Advertising
Native ads borrow the look of editorial content and get bought by people who watch every cent. That mix suits a content strategist. One side of the work is reading an OpenRTB specification, and the other is judging what a publisher placement is worth to a reader. A network minimum that changes with the payment method is exactly the kind of detail he goes looking for.
Find Christoph Trappe
You can follow Christoph on Facebook and Instagram. Corrections to his pages go through the contact page, and background on the site is on the about page.